Pokémon is certainly a proven hardware-mover, but that game releases on Game Freak’s schedule and might not line up with a new console. might be an option, but with Masahiro Sakurai taking some time to become the next Markiplier, I don’t see a new iteration of that game coming anytime soon. Other franchises have had similar results (most recently, The Legend of Zelda: Breath Of The Wild got the Switch off on the right foot), but with Tears Of The Kingdom about to launch, it will likely be too soon for another Zelda game to launch the Switch’s successor, and there isn’t another great option in Nintendo’s stable ( Metroid? Kirby? Star Fox?) Super Smash Bros.
helped kick-start the NES, Super Mario World supercharged the SNES launch, Super Mario 64 helped move N64s, and so on. Having a strong launch lineup is key to a successful console introduction, and Mario is a proven console-mover: Super Mario Bros.Even if the end of the Switch’s lifespan isn’t imminent, you better believe Nintendo is thinking about it. There’s been a lot of talk about how the Switch’s lifespan might extend beyond that, but sales have slowed down considerably over the past year, and sales forecasts have been lowered even as supply chain issues have eased. Nintendo console generations tend to last about 5-6 years, and the Switch just had its sixth birthday earlier this month.My theory is that Nintendo wants Mario to be its ace in the hole for something bigger…and that something could be coming sooner than you might think:
#SUPER MARIO RPG RED ESSENCE MOVIE#
movie and the opening of Super Nintendo World provide such huge opportunities for cross-promotion? So what gives? Why is Nintendo keeping its biggest franchise in mothballs, even when things like the Super Mario Bros. Games like Super Mario Odyssey 2 or Mario Kart 9 have been rumored for a while now, but there hasn’t been any evidence that any such titles are even in development. There just hasn’t been a ton of movement on the Mario front for a while now, despite the fact that now seems like the best time to release a new adventure.
It’s been three years since the underwhelming Paper Mario: The Origami King, and two years since the even-more-underwhelming Mario Golf: Super Rush. Mario Kart Tour also released in 2019, serving as a mobile complement to a game ( Mario Kart 8) that was released almost ten years ago. They could take a flyer on 2019’s Super Mario Maker 2, but its hit-or-miss user-generated content can make it feel like a very un-Mario experience at times, and that game was unceremoniously abandoned less than a year after its release. …Except that when said few go to experience the latest and greatest in Mario, they’ll find that no such game exists: The newest mainline Mario game ( Super Mario Odyssey) released back in 2017, an eternity in gaming (and in real life as well, given how long ago 2017 feels like thanks to the pandemic). The film represents a big opportunity for Nintendo, not only to wash away the bad taste of the original live-action film featuring the brothers in 1993 (which I contend wasn’t that bad…but wasn’t that good either), but to introduce their characters to an audience outside of gaming, and perhaps entice a few of them to try a Mario game to see what they’ve been missing. The Mario brand is one of the most recognizable (and lucrative) in the world, and while its popularity was built on several decades of video games, the franchise really seems to be having a moment in 2023 with the upcoming release of the Super Mario Bros. When we discussed the proper time to buy the next iteration in a game series, we did so with the implicit assumption that there was, in fact, a next iteration to buy.
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